DIRECTOR'S CUT OF THE BENETTON WOMEN EMPOWERMENT PROGRAM
The Women Empowerment Program is a long-term sustainability plan of the Benetton Group, aimed at supporting the emancipation and legitimization of women around the world. The program focuses in five priorities, in accordance with United Nations’ agenda: Quality Education, Sustainable Livelihood, Healthcare, Fight against violence, Non-Discrimination and Equal Opportunities.
Fabrica's Social Campaigns team created the visual communication for the program, which includes posters and videos for each area.
SEE FULL CAMPAIGN
campaign creative director KAREN OETLING
video director & editor LORENA ALVARADO
producer CHIARA CODOGNOTTO CAPUZZO
cinematographer GIOVANI ANDREOTTA
photographer FEDERICA SASSO
music GLASS FROG, tuna